Articles by Phillippa Gamse
WEB STRATEGY
e is for everything?. . .
In the current recessional atmosphere, is e-business all it's cracked up to be?
Prophesying Profit in CyberSpace . . .
Strategic issues to consider in creating and maintaining your Web site.
Fair Measures Corp.:
A case study on creative thinking during a Web site redesign that led the way to new products and profits!
Decision Making for Nonprofit Boards
A look at some key considerations in creating and implementing your technology strategy, and evaluating your return on investment. Includes ideas and issues that apply to any business.
WEBSITE PROMOTION
Exposing Your Expertise
Obtain targeted visitors to your Web site and expose your expertise by writing and publishing articles on the internet.
Are Search Engines Worth It Any More?
Are search engines worth the trouble? What really matters when it comes to search engine strategy and how much time and emphasis should you place on them?
Outsourcing your Web Marketing
Thinking about outsourcing your web marketing? How do you choose a consultant and what can you expect after the contract is signed?
PRofiting from Publicity
Take advantage of the many opportunities that exist for free or low cost online public relations.
CUSTOMER SERVICE
Is your Online Business Customer-Friendly?
Designing and operating your Web site with customer service as a priority. Including some tips from the owner of a very profitable site.
TRAFFIC ANALYSIS
Mining for Gold. . . In Your Web Traffic Logs
Optimize your marketing and strategic business plans with some insight from your Web traffic log reports.
Beyond "Hits"
Six steps to analyzing and profiting from web traffic logs for non-profits and associations.
ONLINE RESEARCH
Supporting your Business with Online Research
Every business depends on information coming into its organization as much as it does on marketing and advertising.
© Copyright Philippa Gamse, 2001. All rights reserved.
Philippa Gamse, "CyberSpeakerSM", is an internationally recognized e-business strategist. Check out her free tipsheet for 19 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com
