Search Engine Optimization & Marketing
Search engine marketing is an art in and of itself. There are literally hundreds of factors that are considered when it comes to your ultimate rank on any given set of search results. We’re not going to get into all of those here. The important thing to know is that there is no silver bullet that is going to get you to the top of the ranks for ‘organic’ placement.
It is a combination of factors working together that help propel your website to the top. Now, if you have the budget to buy your way onto the first page of search results, that’s a different story, and we can certainly help you with your Pay-Per-Click (PPC) Sponsored Ad Campaigns. However, organic, natural, results take time and effort.
Organic Search Engine Placement
Organic Search Engine Optimization (SEO) happens when your site has content that a search engine (ie, Google) decides that your content and site is very relevant to what any given users is searching for.
How do search engines know which sites are relevant? Well, that’s where those hundreds of variables come into play. There’s no need in most cases to address all of them, it is usually enough to focus on the aspects that weigh more heavily for the Search Engines.
Honest Answers and Realistic Expectations
There is a lot of hype when it comes to SEO. There are a lot of empty promises and disappointed clients out there. We can’t promise perfection. We can’t even promise a top 10 placement (though we do have several of our clients in the top 10 in Google for their primary search terms). What we can promise is total honesty about what does and doesn’t work, and a solid plan of action based on experience, technical knowledge and ethical practices. SEO programs are varied and are dependent on the problems faced with each website, so there is no set plan. But we will take the time to discuss pros and cons and all your options with you so you can make decisions that make sense for your organization, budget and specific situation.