Advertising Vehicles - The Internet is constantly evolving.  From a marketing perspective, this means new advertising vehicles are certain to emerge.  d'Art Inc. monitors the industry and develops its knowledge of the Internet to provide its clients with superior customized strategies.

Some online advertising vehicles offered by d'Art Inc.:

Affiliate Programs

Direct Email
• Internal
• External
• eZines
• vMarketing

Graphic Advertising
• Banners
• Buttons
• Keyword Buys
• Sponsorships
• Pop-ups
• Screen Savers

Online Public Relations
• Press Releases
• Newsletters
• Awards & Nominations
• Incentive Programs
• Events
• Coupons & Discount Programs

Search Engine/Directory Placement
• Optimization in major search engines
• Auctions
• RealNames
• Directory Advertising/Yellow Page Services
• Industry Specific search engines

Website Analysis - d'Art Inc. has a proven track record of driving qualified traffic to their clients' Web sites.  The d'Art Inc. Web design and development team fully researches their clients' target markets and then finds ways to address what they learn from their research on the clients' Web sites.  d'Art Inc. assesses the following criteria for each Web site under review:

Ease of Use
• Design/Layout
• Navigation

Effectiveness
• Visitor Path
• Content
• Data Capture and Utilization

Site Management
• Vision
• Process

Brand Recognition - d'Art Inc. places great emphasis on site identity and client branding.  We ensure that the quality of each site equals or surpasses the quality of other client-branded materials.  The more consistent the brand is online, the more effective the message.  As in other major media, online design must evoke emotion and a call to action, enticing the audience to find the content valuable enough to visit the Web site again and again.

Campaign Creation - d'Art Inc.' forward-looking approach allows us to leverage our knowledge, ongoing research, experience, and key strategic relationships to deliver measurable results throughout your campaign.  Through a detailed client evaluation and market research, our team will design a media strategy that is cost-effective and consistent with your goals.  Once a campaign is launched, the team manages its success through ongoing ROI analysis and strategic recommendations.

Creative Services - d'Art Inc. offers clients a variety of creative services, including banner ads, splash pages, rich media, and direct emails.  d'Art Inc. works with the client through assessment, content development, design, and production of all creative work.  d'Art Inc. ' ability to offer superior creative services consistently leads to higher ROI for our clients.

Banner Management - Banner ads currently account for more than 50 percent of online advertising.  d'Art Inc. often recommends that clients run multiple banner ads on numerous Web sites.  As a way to compile reporting from those various Web sites, d'Art Inc. uses a centralized banner management strategy.  This provides a daily, comprehensive report of all results, rather than individual reports from each Web site.  Through this centralized mechanism, d'Art Inc. makes more timely decisions regarding banner rotations and impression reallocations.

Search Engines - It takes more than a $150.00 link submission program to make a Web marketing professional. The submission techniques we employ at d'Art Inc. are time consuming; they require marketing savvy and an understanding of the way the primary search engine companies accept and place submissions.  If improperly implemented, your Web site may be dropped or even banned from many search engine indexes.

The d'Art Inc. team works closely with some of the largest search engines on the Internet.  Are you concerned about "guarantees" that your site will appear within the top 10 results on a particular search engine?  d'Art Inc. is recognized as a leader in Internet advertising with the knowledge and contacts to get your site placed at the top.